About Us

Be Chic i.e SJS FASHIONS was founded in 2015 by Sneh Anand with the passion of filling the niche category of luxury handcrafted accessories in India. Inspired by her experiences around the world, she was driven to create a brand that exemplifies true luxury.  

Painstakingly blending the excellence of Indian heritage with international sensibilities, Be Chic creates statement pieces that are evocative and understated at the same time. Sophisticated designs meet an exquisite aesthetic in this marriage between natural elements and raw alloys. 

Over 80 hours of meticulous artistry goes into handcrafting each of these distinctive pieces. Their luxe clutches double as pieces of art with the iridescence of mother-of-pearl, rare abalone shells and natural semi-precious stones.

Welcome to the world of passion and innovation; welcome to the world of Be Chic.